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Content marketing strategy for pioneering food & beverage chain.
Eatsa, the first automated restaurant chain, sought to make healthy food affordable and accessible to everyone by utilizing technology to minimize overhead costs.
As the founding Content Marketing Manager, I was responsible for developing and executing the strategy for launching locations nationwide. I oversaw PR teams, generated millions of organic impressions through word-of-mouth acquisition, extensive media coverage, and community-focused events.
Press
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User Experience
I collaborated with the product marketing team to develop a comprehensive launch roadmap and plan for ongoing technical and user experience enhancements, guided by insights from customer focus groups. Using this valuable feedback, I crafted a seamless ordering experience by refining branding elements, optimizing naming conventions, enhancing product descriptions, and refining calls-to-action (CTAs) to ensure clarity and engagement.
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